The story behind the Belle...

Offering a new, unique shopping experience is the idea behind Hello Belle. The boutique launched online in September of 2014. A few short years later owner, Bethany wanted to take things to the next level. She launched the fashion truck in July of 2017 making the traveling boutique Mid-Missouri’s first fully stocked “fashion truck” with clothes in sizes small to 3XL. In a colorful, 26 foot long fashion truck, Hello Belle was seen popping up around the Mid-Missouri area at festivals, businesses, residences, and other locations. The mission at Hello Belle is to provide the latest trendy boutique items at an affordable price, with most items under $50. Hello Belle has continued to expand over the past few years and built a 4,800 square foot warehouse to accommodate online shoppers. The very first Hello Belle pop-up shop is currently under construction and set to open November of 2022.